The Key to Retention for E-commerce - Kalicube Tuesdays with George Kapernaros

George Kapernaros talks with Jason Barnard about the key to retention for E-commerce.

What you’ll learn
00:00 George Kapernaros and Jason Barnard
01:15 George Kapernaros’ Brand SERP
02:35 Google My Business Looks Like a Knowledge Panel
05:26 How Hard is it to Earn Ecommerce Customers?
05:50 What is Retention in Ecommerce?
07:07 The Most Common Misconception about Customer Retention
07:37 How Customer Retention Differs from One Company to Another
08:15 How Do Product Types Determine Customer Retention?
14:10 Email Marketing Strategies for Better Retention
19:20 The Importance of Email Communication for Ecommerce Marketing
21:00 What Impact Does a Personalised Text Email Have on an Ecommerce Marketing Strategy?
24:06 George Kapernaros’ Ecommerce Marketing Tips
25:50 How Discounts and Special Offers Influence an Ecommerce Marketing Strategy
28:03 Passing the Baton: George Kapernaros to Austin Armstrong

In partnership with Wordlift and ahrefs.
Part of the Kalicube Tuesdays series.

Official Site: https://kalicubetuesdays.com/2022/august-2022/kalicube-tuesdays-with-george-kapernaros/

Follow George Kapernaros on:
Twitter: https://twitter.com/IMKapernaros/
LinkedIn: https://www.linkedin.com/in/george-kapernaros/
Facebook: https://www.facebook.com/george.kapernaros/
George Kapernaros website: https://www.georgekapernaros.com/

Listen to the podcast episode:
withjasonbarnard: https://withjasonbarnard.com/2022/kalicube-tuesdays-august-2022/the-key-to-retention-for-e-commerce/
Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly93aXRoamFzb25iYXJuYXJkLmNvbS9mZWVkL3BvZGNhc3Qv/episode/aHR0cHM6Ly93aXRoamFzb25iYXJuYXJkLmNvbS8_cD0xMDczOQ
Apple Podcast: https://podcasts.apple.com/podcast/id1452109607?i=1000575755003
Podchaser: https://www.podchaser.com/podcasts/with-jason-barnard-800415/episodes/the-key-to-retention-for-e-com-147036629

Previous episodes you might be interested in:
- It's easy Enough to Sell Retaining Customers is the Hard Part (David Avrin)
https://youtu.be/vaTuq0vLkEQ
- Gaining Return on Relationship Whilst Being Good to People (Ted Rubin)
https://youtu.be/jxKI_djyFXI
- Engaging the Connected Customer (Adam Helweh)
https://youtu.be/0jbAxS9A-no

Follow Kalicube if you like :)
https://www.facebook.com/kalicube
https://twitter.com/KalicubePro
https://www.linkedin.com/company/kalicube/
https://kalicube.com/

Join our Facebook groups and ASK Jason Barnard anything :)
https://www.facebook.com/groups/knowledgepanelsupportgroup

Also, here are the links if you'd like to connect with Jason Barnard:
https://twitter.com/jasonmbarnard
https://www.linkedin.com/in/jasonmbarnard/
https://www.facebook.com/jasonmartinbarnard

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The original blurb
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Retention is crucial for making profits off your hard-earned customers. Especially today when the cost of ads is rapidly increasing. In this episode, George will cover what it takes for an e-commerce brand to create a successful email marketing strategy that will open the doors to profitability and growth.

More context:
https://georgekapernaros.com/personalized-welcome-email-flow/