The Three Types of SEO Split Testing - Kalicube Knowledge Nuggets

Aggregator sites are a great candidate for SEO split testing. What is an aggregator site? According to Kevin Indig, examples include Amazon, Ebay (obvious), but then also LinkedIn and Facebook. Why are they great for SEO split testing? Because they have a vast number of templated pages that make implementation of the split test simple and the tracking reliable.

00:00:00 Jason: We just appreciate each other so much.

00:00:02 But there's basically three types of testing in my mind, right? We call this episode split testing. That is the most common one, and is most applicable when it comes to aggregator sites. An aggregator is basically a site like a marketplace or an e-commerce store where you have a lot of pages with the same template.

00:00:27 Kevin: EBay's a great example, Amazon of course, these e-commerce players... but then also sites like Facebook or LinkedIn. They have a profile page. They have a company page, maybe a couple of others, but basically they have like an overseeable amount of page templates that all have the same elements and components.

00:00:46 And that makes it very testable because it's very simple to take a large number of pages with the same template, split them into two or several groups, and then make changes and measure the impact. Very basic. Very easy.

00:01:01 Oh, sorry. I have a statement.

"Kalicube Tuesdays is hosted by Jason Barnard"

Podcast link: https://kalicubetuesdays.com/2021/september-2021/kalicube-tuesdays-with-kevin-indig/