In this clip, Alisa Meredith explains that, as a marketing platform, Pinterest is about more than physical B2C products: it can be a big driver of business for financial products too. This sounds new and a little strange, right? But when you hear Alisa's explanation, you'll see the wisdom in this approach.
Transcript:
If you're writing about finance on Pinterest, you're not going to write "The 10 Mistakes You're Making in Budgeting". You're going to write how to plan for your vacation, how to save for your kid's college. It's about how my life will be better or how I will be better, how my family would be better off.
So when you break down the different interests underneath that finance category, we have things like financial planning, insurance, real estate, banking, budgeting, investment. Does that sound like Pinterest? No.
"Kalicube Tuesdays is hosted by Jason Barnard"
Podcast link: https://kalicubetuesdays.com/2021/october-2021/kalicube-tuesdays-with-alisa-meredith/
Transcript:
If you're writing about finance on Pinterest, you're not going to write "The 10 Mistakes You're Making in Budgeting". You're going to write how to plan for your vacation, how to save for your kid's college. It's about how my life will be better or how I will be better, how my family would be better off.
So when you break down the different interests underneath that finance category, we have things like financial planning, insurance, real estate, banking, budgeting, investment. Does that sound like Pinterest? No.
"Kalicube Tuesdays is hosted by Jason Barnard"
Podcast link: https://kalicubetuesdays.com/2021/october-2021/kalicube-tuesdays-with-alisa-meredith/
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