How Is Agentic AI Transforming E-Commerce? | Ft. Anil Gandharve

Welcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Anil Gandharve, co-founder of @GenriseAI , about how agentic AI is reshaping the future of e-commerce content creation and optimization.

Anil breaks down what makes AI agents different from traditional assistants and shares how they’re helping brands go beyond basic automation to proactive, decision-capable systems. From managing marketplace style guides to aligning with brand tone and reducing hallucinations, Anil offers a clear picture of how agentic AI is solving real operational challenges for digital shelf teams.

The episode also covers how AI agents integrate with existing PIM, CMS, DAM, and syndication systems, helping brands avoid scattered AI tools and build a unified content strategy.

What you’ll learn:

✅ What “agentic AI” means in an e-commerce content context
✅ The key differences between AI assistants and AI agents
✅ How agents are improving digital shelf content workflows with autonomy and proactiveness
✅ Techniques used to reduce AI hallucinations and errors
✅ Challenges of adapting to multiple marketplace content rules
✅ The growing impact of conversational commerce and cross-channel content convergence

If you’re building or scaling AI capabilities across your digital shelf stack, this episode gives you a practical view of where the space is headed and how to prepare for it.

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Connect with our guest and host on LinkedIn here:

????Anil Gandharve: https://www.linkedin.com/in/anilgandharve/

????Shreshta Joy (Host): https://www.linkedin.com/in/shreshta-joy/

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