Winning in a Platform Economy: E-commerce Strategies for Growth

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In this episode, we sit down with Lina Gallagher, a leader in e-commerce who has spent over a decade shaping online retail in the Middle East. This conversation is full of insights for brands looking to expand into the region and stay competitive in a changing digital landscape.

Lina explains why brands that do not adapt to local markets struggle to survive and how WhatsApp marketing has become a key tool for businesses in the region. She also shares the challenges of competing in a space where new players emerge every day, ready to take market share.

For business leaders thinking about global expansion or looking for practical strategies in e-commerce, this episode provides valuable takeaways.

Keep listening, stay curious, and explore the world of customer experience with us.

Lina Gallagher on LinkedIn: linkedin.com/in/linagallagher (https://www.linkedin.com/in/linagallagher)

Learn more about Lina's work at their website: https://emerceconsulting.com/
(https://www.majidalfuttaim.com/)
Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi (https://www.linkedin.com/in/denniswakabayashi)