Strategies for E-commerce Growth: Maximizing Amazon's Potential

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Highlights from Mark's talk with Mike Gottfried about Mike's strategic decision to include Amazon as a key channel in their e-commerce approach.

Watch this short video to learn how Mike navigated the balance between building a direct-to-consumer brand on Shopify and expanding into Amazon's marketplace.

Learn about leveraging Amazon's services for greater brand visibility, and the necessity of a diverse e-commerce strategy today.

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