Whitney Economics: THC Beverage Sales Hit $1.1 Billion in 2024 | TDR Cannabis in 5

In this episode of TDR Cannabis in 5 presented by Dutchie, host Shadd Dales breaks down the latest report from Whitney Economics on the U.S. cannabis beverage industry. The report highlights a major milestone: THC beverage sales topped $1.1 billion in 2024.

The conversation takes a closer look at what’s driving this growth, including changing consumer behavior, evolving regulations, and shifting trends in alcohol consumption. As traditional categories like beer, wine, and spirits lose ground, cannabis beverages are becoming an attractive alternative for consumers seeking more balance, control, and wellness in their choices.

The report estimates the total potential market for cannabis and hemp drinks could reach $10–15 billion, showing just how early this industry still is. With 500–750 brands competing and some already generating over $10 million in annual sales, the segment is building momentum quickly.

Shadd also explains the challenges ahead, from state-by-state legal differences to complex production and testing requirements. Despite the hurdles, the outlook remains strong as distribution expands beyond dispensaries into alcohol channels, direct sales, and e-commerce.

This episode provides a clear, concise overview for anyone interested in cannabis investing, market growth, and consumer trends.

#CannabisNews #THCDrinks #CannabisInvesting #CannabisIndustry #CannabisStocks #THCBeverages #CannabisMarket #HempIndustry #CannabisBusiness #CannabisReport

Want to see last week's recap?
https://youtu.be/I3osYpzAwuI

Want to see more Cannabis Reform videos?
https://youtu.be/nMUC8bf_wtk
https://youtu.be/bm_VuXCAfes
https://youtu.be/QeGf9i1SbmM
https://youtu.be/gsOsZtocE_0

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