High Tide Officially Enters Europe with Berlin Store Launch | TDR Cannabis in 5

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High Tide (NASDAQ: HITI, TSXV: HITI) just made one of the boldest moves the cannabis retail sector has seen in years. In this episode of TDR Cannabis in Five, host Shadd Dales breaks down why the company’s first-ever Canna Cabana store in Berlin isn’t just a big announcement — it’s a global signal.

This marks the first time a publicly traded North American cannabis retailer has opened a physical store in Europe’s largest cannabis market, and they didn’t choose a low-traffic location. The Berlin storefront sits in the heart of Berlin-Mitte, steps from Alexanderplatz, giving High Tide (NASDAQ: HITI, TSXV: HITI) instant visibility in one of Europe’s most dynamic cities.

Shadd explains how this strategy mirrors High Tide’s early Canadian playbook — building loyalty through accessories and lifestyle retail long before cannabis regulations fully open up. With Germany importing record volumes of medical cannabis and moving toward broader liberalization, the timing is calculated, not reactive.

The episode also explores how this Berlin launch fits into High Tide’s European strategy following its acquisition of Remexian Pharma GmbH. Medical distribution, e-commerce, and bricks-and-mortar retail now operate under one ecosystem.

The takeaway: this won’t reshape Europe overnight, but it’s a strong first step from a company clearly thinking beyond Canada. High Tide (NASDAQ: HITI, TSXV: HITI) is making a long-term bet — and the Berlin opening is just the start.

#HighTide #HITI #CannaCabana #CannabisRetail #TDRCannabisInFive #ShaddDales #GermanyCannabis #BerlinRetail #CannabisExpansion #MorganAndMorgan

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