What is ONDC? | Will ONDC kill Amazon & Flipkart? | ONDC Explained

ONDC is a non-profit company whose network will enable the display of products and services from all participating e-commerce platforms in search results across all apps on the network.

For example, if both Amazon and Walmart's Flipkart integrate their platforms with ONDC, a user searching for a Bluetooth headset on Amazon would also see results from Flipkart on the Amazon app.

ONDC aims to raise e-commerce penetration in the next two years to 25% of India's consumer purchases, from nearly 8% now, in a country of 1.35 billion people.

It also hopes to sign up 900 million buyers and 1.2 million sellers on the shared network within the next five years, while achieving a gross merchandise value of $48 billion.

The government estimates that India's e-commerce market was worth more than $55 billion in gross merchandise value in 2021 and will grow to $350 billion by the end of this decade. Currently, Amazon and Walmart's Flipkart control more than 60% of the market

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Title Contents:

00:00 Introduction to ONDC

00:16 What is ONDC?

00:50 How ONDC will kill the presence of Amazon & Flipkart in India?

01:10 How do Amazon & Flipkart Work?

01:45 How ONDC is different from Amazon & Flipkart?

02:14 How does ONDC work?

03:00 How ONDC is unique?

03:33 How will ONDC kill Amazon & Flipkart in India?

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