This $45,000/Month Ad Leak Almost Destroyed Their e-Commerce Business

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Meet Clean-Eez, a family brand selling cleaning products on Amazon and Shopify. In January 2025 they were losing money every month. By September 2025 they were hitting record days—while cutting Amazon ad spend in half and scaling Meta from $500/day → $7,000/day profitably.

This video breaks down exactly how they did it, why “platform success” can still hide losses, and how Meta’s Andromeda update changes the way you should run Facebook ads in 2025.

What you’ll learn:
• The $45,000/month leak on Amazon ads—and how it was hidden by Facebook’s halo effect
• The Shopify–Amazon halo model
• Landing page + creative tweaks that moved NC ROAS from ~1.0 → 1.3 breakeven
• How to measure blended performance
• Andromeda playbook: consolidated Advantage+ CBO campaigns, 20–40 creatives, and creative portfolios vs. single “winner” ads
• The exclusions trap: when Andromeda starts favoring existing customers over new ones—and how to fix it
• Why adaptation beats optimization

Key takeaways:
• Channels don’t live in isolation. Track blended ROAS and halo effects across Shopify & Amazon.
• Success can hide waste. Cleaness was crushing on FB while burning $45K/month on Amazon ads.
• Simplicity scales in 2025. Fewer campaigns, broader targeting, more creative diversity.
• Creative beats micromanagement. Think portfolios: problem/solution, founder story, UGC, demos, before/after.
• Protect new customer acquisition. Add exclusions if Andromeda drifts toward past buyers.

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