Seeing What Others Missed: How Jules Pieri Built The Grommet and Changed Product Discovery

Jules Pieri built The Grommet at a time when big-box retail was crowding out the makers creating the most interesting products. Instead of accepting that trend, she paid attention to small signals: creators experimenting on their own, customers craving discovery, and the internet reshaping the way to build trust. Her curiosity became a platform that launched thousands of products and gave underdog brands a real shot at scale.

In this episode, Jules talks about the parts of building a company that almost never appear in playbooks: the uncertainty, the timing, the decisions you make long before you feel ready, and the moments that define your leadership. She shares how she learned to move without perfect information, what missteps taught her, and why founders who start later often carry an unexpected advantage.

Connect with us:
Jules Pieri on LinkedIn: https://www.linkedin.com/in/julespieri/
Jennifer DiMotta on LinkedIn: https://www.linkedin.com/in/jenniferdimotta/
Mark Hasebroock on LinkedIn: https://www.linkedin.com/in/mark-hasebroock-a5076625/

About Dundee Growth Partners
Dundee Growth Partners provides E-commerce leaders with the strategy, systems, and tools they need to face growth challenges and scale with confidence. With deep industry experience and AI-powered platforms, we help leadership teams scale in a sustainable way. Interested in learning more? Click the link below to get started.

Visit the Dundee Growth Partners website
https://dundeegp.com/


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