Ep 03: François Maingret, E-Commerce Expert - Product Discovery on Digital Shelf

Welcome to the third episode of MetricsCart’s Digital Shelf Insider Podcast!
In this episode, we are joined by François Maingret, e-commerce thought leader and e-commerce department manager at Cleanis, who shares valuable insights into seasonal shopping trends, brand strategies, and the innovations shaping the digital commerce space.

This episode is packed with actionable takeaways for brand managers, Amazon sellers, and e-commerce enthusiasts. François explores the differences between Black Friday and Christmas shopping behaviors, the power of product discovery and customer recommendations, and how brands can effectively manage challenges like pricing consistency and reverse logistics.

What You’ll Learn:
????Seasonal shopping trends: Black Friday deals vs. Christmas gifting strategies.
????How brands can leverage reviews and user-generated content (UGC) for product improvement and marketing.
????The potential of Amazon Haul in the competitive low-cost shopping space.
????A deep dive into Abercrombie & Fitch’s innovative payment solution targeting younger audiences.
????Future challenges for brands and how to maintain competitive advantage in 2025.
If you’re looking to enhance your understanding of digital shelf strategies and gain inspiration for your e-commerce initiatives, this is a must-watch episode!

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Website: https://metricscart.com/
Spotify: https://open.spotify.com/show/67mGUrNEoXHcaa2mxB5Hub
LinkedIn: https://www.linkedin.com/company/metricscart
Newsletter: https://www.linkedin.com/newsletters/e-commerce-bulletin-7205793186244354048
Pinterest: https://mx.pinterest.com/metricscart/
Connect with our guest and host on LinkedIn here:
François Maingret: https://www.linkedin.com/in/fmaingret/
Shreshta Joy (Host): https://www.linkedin.com/in/shreshta-joy/