Countdown clocks, limited seating, only X items left in stock ... does scarcity marketing work on you? If so, why? Scarcity marketing and the Fear of Missing Out (FOMO) is a phenomena that can be applied to all forms of marketing - especially digital. Join Mindy Weinstein, PhD, author of The Power of Scarcity to learn more about the concept - and how it can help you drive results.
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