Mastering Sales Efficiency: Insights from Sales Leader Martyn Evans | S1 E4 B2B E-Com Accelerated ??

When Martyn Evans joined juvenile goods supplier Phil&Teds, he knew leveraging an ERP upgrade could unlock a more efficient web store that kept customers coming back. ERP-integrated e-commerce could help unlock just that. ????

In the latest episode of B2B E-Commerce Accelerated, Martyn discusses with Tim and Ruben how ERP-integrated e-commerce provided customers with a seamless experience during the pandemic. Martyn has helped Phil&Teds drive efficiency and adoption with a web store that delivers personalised and reliable experiences. 

What’s more, Martyn wanted to ensure his sales teams felt empowered with the change and could use the web store to empower their work. Want to hear more about how Martyn helped his sales teams drive customer adoption? Check out the episode to learn his story. 

00:00 Introduction of Martyn Evans
04:12 Phil&Teds is a proud New Zealander company
07:24 What makes Phil&Teds unique
08:49 How does the sales team look alike
11:30 What kind of role does e-commerce play for the sales team
14:12 E-commerce learnings before 2019
15:20 Giving promotions and attracting B2B customers to the web store
19:36 Increasing web store adoption
21:07 How the sales team adopted the e-commerce platform
24:04 E-commerce helping the sales team to become more efficient
26:00 Speed to market and acquiring new customers
29:00 What challenges Phil&Teds had to adapt
31:34 Q&A

Stay up to date about the podcast:
✅ More information on the website: https://bit.ly/Accelerated-Podcast
✅ Follow Ruben on LinkedIn: https://www.linkedin.com/in/rubenmink/
✅ Follow Tim on LinkedIn: https://www.linkedin.com/in/timvanhattem/

#philandteds #b2becommerce #saleseffectiveness #b2bsales