In this episode of Tech Startup Stories, host Natalie Binns speaks with Toni Hopponen, founder of LandingRabbit. Toni reveals how LinkedIn became the centre of his go-to-market strategy, replacing cold outreach with consistent posting and authentic engagement. He explains why founder visibility matters more than ever, how he applied lessons from building and selling his first startup, and what it takes to build a scalable SaaS product in today’s fast-moving AI landscape. If you’re curious about LinkedIn-led growth and founder-led marketing, this episode is for you.
- Catégories
- E commerce Divers
- Mots-clés
- Tech, Founder, Toni Hopponen
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