INFLUENCERS, Advertising and E-commerce! | Alejandro Torun | TBCY

S3 E390 Alejandro Torun, Co-Founder and CEO, LUUM, A Brand Accelerator

00:00- Introduction
00:41- About Alejandro Torun, Co-Founder, and CEO, LUUM, A Brand Accelerator
01:09- About LUUM and the motivation behind starting this venture
02:21- What are social and environmental impact brands?
04:23- What does LUUM mean?
04:52- What goes into building a successful brand?
07:23- Process of selecting and deciding the right products
10:02- How do you take products out in the market using your e-commerce platform?
12:04- How do you get discovered, on e-commerce platforms?
14:06- How do you optimize the advertising budget?
16:43- How is communication changing for advertising?
19:13- Influencers promoting Brands
21:28- How has the Pandemic affected your brand?

E-commerce is a booming industry. This recent rise in e-commerce can be attributed to the ease of use and flexibility that e-commerce portals offer customers. There are so many portals that have sprung up recently, but the number of e-commerce businesses going bust is on the increase. This increases the importance of not only choosing the right e-commerce portal, but also the importance of choosing the right e-commerce business. Today, we have Alejandro Torun, Co-Founder, and CEO, LUUM, A Brand Accelerator, with us. He talks to us about the world of e-commerce. He talks about how advertising has evolved over the years.

Alejandro Torun is the Co-Founder and CEO of LUUM, a brand accelerator that connects social and environmental impact brands with e-commerce. He has also developed MEEMA for sustainable textiles. He is the Founder of BAOBAB, which is a natural, personal care range of products.

Building a Successful Brand

I. A brand is a living organism that keeps evolving.
II. We bring products from Central America, Mexico, the U.S., South America to larger markets in the world. The consumers of the market have different preferences and trends.
III. A brand should be authentic and real.
IV. Innovation is very important.

If you’re interested in the future of e-commerce, challenges of the industry, and how advertising works, don’t miss this episode!
Here are three reasons why you should listen to the full episode:
1. Discover how influencers are changing the advertising sector.
2. Learn how products get discovered on different e-commerce portals.
3. Understand how pandemic has thrown opportunities to enhance the e-commerce sector.

Resources
● Connect with Alejandro Torun, Co-Founder, and CEO, LUUM, A Brand Accelerator on LinkedIn: Alejandro Torun | LinkedIn
● Connect with the TBCY Team:
○ Website: https://tbcy.in/
○ Facebook: https://www.facebook.com/followtbcy
○ LinkedIn: https://www.linkedin.com/company/tbcy/
○ Twitter: https://twitter.com/followtbcy
○ YouTube: https://www.youtube.com/c/followtbcy
○ Email: followtbcy@gmail.com

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