GUIDE to a successful startup | Priya M Nair | TBCY

S4 E047 Priya M Nair, Partner & CEO of Doukani LLC; Author, Formula G

00:00- Introduction
00:49-Tell us about your journey from a technical writer to a CEO, and an author.
04:04-Tell us about Doukani and your motivation to start it.
05:55- How do you see Doukani as a competitor to the brick-and-mortar retail business?
08:07- Tell me about your book Formula G scale your startup to a growth machine.
10:08- What are some important qualities that a startup founder should have?
12:01- What are the three top reasons why startups don't make it?
13:55- Should one bootstrap as long as possible or should one raise money?
20:44- What are the three lessons, you would people take away?

Priya M. Nair is the Partner & CEO at Doukani LLC, an e-commerce solutions provider based in the UAE. She is also the founder and chief editor of DeTA. A qualified digital marketing professional, Priya is also a vocal Diversity and Inclusion advocate. Priya is also a mentor in the Westford Mentorship Program, an initiative by Westford University College, UAE. She is also an author of Formula-G, Scale your Startup to a Growth Machine.

About Mrs. Priya M. Nair

- Priya M. Nair is the Partner & CEO at Doukani LLC, an e-commerce solutions provider based in the UAE. She is also the founder and chief editor of DeTA.
- A qualified digital marketing professional, Priya is also a vocal Diversity and Inclusion advocate.
- Priya is also a mentor in the Westford Mentorship Program, an initiative by Westford University College, UAE.
- She is also an author of Formula-G, Scale your Startup to a Growth Machine.


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