How to Understand your audience on Snapchat || Making money on Snapchat

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Understand your audience
Knowing your target market is crucial for advertising success on any platform, not just Snapchat. But it’s worth exploring who your potential customers are on Snapchat and what they’re most likely to engage with.

Do this by researching what your competitors are doing on the platform. Are they sharing product-focused Snaps or do their ads have more of a lifestyle feel to them? You can also use data sourced from your website analytics, ecommerce metrics, and other social media platforms to determine what your customers want and need.

Here’s a quick guide to understanding your audience:

Drill into web analytics, social media analytics, and buying data.
Create a survey or generate feedback from existing customers.
Research what your biggest competitors are doing on Snapchat.
Build a list of customer personas you can target with your ads.

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