Facebook Ads Exclusions…the right way (AVOID WASTING $$$)

A lot of you have been asking for this video on Facebook Ads exclusions... and TBH my strategy is NOT complicated.


00:00:00 - 00:01:03 What are Facebook Ads “exclusions”?
00:01:03 - 00:02:53 Account Structure
00:02:54 - 00:04:19 Retargeting Exclusions + common mistake I see
00:04:20 - 00:05:50 Prospecting Exclusion + accounts at scale strategy
00:05:51 - 00:06:43 Don’t do this…
00:06:44 - 00:08:45 More thoughts on exclusions…

How to Build a Facebook Ads Account After iOS14: https://www.youtube.com/watch?v=6b7B9uN-qc4
The Best Audience on Facebook Ads: BROAD TARGETING: https://www.youtube.com/watch?v=EVRA3cxXhqs

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ABOUT ME:
Hey friends, I’m Dara. I’ve been in the marketing biz for over 6 years. I’ve worked in-house for a travel startup, launched several e-commerce brands, and worked agency-side on creative & paid social teams. Before that I dreamed of being a life-long humanitarian: I started my career abroad (lived in West Africa, India, AND Egypt!) and came back to my sort-of native New York City where I started (and flunked) my own business. Now I’m a Director of Paid Social at a fully-remote advertising agency. I’m probably living in an Airbnb right now :)

THIS VIDEO IS ABOUT
the best audience on facebook ads, the best targeting on facebook ads

This channel is for anyone who wished they had a friend who could teach them Facebook Ads. I’ll show you the ropes, give tips & tricks, and share my favorite “blueprints” for success. Have a Facebook Ads question? ASK ME! Maybe I’ll even make a video for it...