Are you wasting money on your Facebook ads?

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Most businesses spend thousands on ads without realizing they're targeting the wrong people.

The secret is to use **audience breakdowns**. This allows you to see if you're spending your budget on new, engaged, or existing customers. If you're not seeing these breakdowns, you're flying blind!

Here's how to check and fix it:

1. Go into your Facebook Ads platform.
2. Navigate to the **Breakdowns** tab and select **Audience Segments**.
3. If you don't see the new, engaged, and existing customer breakdowns, you need to adjust your advertiser settings to import these segments.

This quick fix helps you understand exactly where your ad dollars are going so you can optimize for new customers instead of overspending on people who have already purchased.