Exits Made Easy - The 7 Foundations of Value Mini-Series: Defensibility (2022)

Exits Made Easy by Ecom Brokers

Ecom Brokers makes selling your e-commerce business simple, hassle-free, fair and clear. With us you’re not just getting a ‘middleman’ to connect a seller and a buyer - you’re getting e-commerce experts who will work with you to position and prepare your business for the best possible valuation, deal and exit.

We’ve been there and done it on all sides - we’ve built, scaled and sold our own multimillion-pound international brands, we’ve brokered deals, and we are experts on the finances!

Ecom Brokers is the e-commerce brokerage by e-commerce people.
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Episode Description:

This is Part 4 of the '7 Foundations of Value Mini-Series'.

A few episodes back I spoke about the 7 Foundations of Value. The 7 key aspects you need to consider when building your e-commerce business to sell it. In the previous episodes, we discussed the impact of timing when it comes to selling your e-commerce business, the importance of stability and how you can incorporate value into your business DNA.

If you haven’t watched these videos, here are the links:

Part 1: The 7 Foundations of Value Mini-Series: Timing Your Exit Perfectly - https://youtu.be/aT6ewWYDfq4

Part 2: The 7 Foundations of Value Mini-Series: Stability - https://youtu.be/U09oHhzbkIA

Part 3: The 7 Foundations of Value Mini-Series: Documentation - https://youtu.be/VPXxt6uraNI

Today, it’s time for Part 4 of the Seven Foundations of Value – Defensibility.

To sell your empire, you must defend it. Defensibility means reducing the risk associated with just another e-commerce business. Do you have a brand or are you just selling stuff? Is a buyer going to look at your business and say, well, we could just copy that. Yes, your business ain't defensible. Or will they say the patents around these unique products are very attractive to us? No one can copy this. Now that is defensible.

Ask yourself, what can you do to strengthen your business? How can you build a moat around it to boost its defensibility? That’s what I shared in this video.
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Timestamps:

00:00 Intro & Topic Overview
00:59 What is defensibility and why does it matter?
01:55 Key aspects that make your business defensible
03:25 Questions for you to ponder
04:18 Closing
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If you have any questions you'd like to personally ask me (Ben Leonard, Co-Founder, Ecom Brokers), you can check out my social media links below!

CONNECT WITH ECOM BROKERS:
Sell Your Business: https://ecombrokers.co.uk
Instagram: https://www.instagram.com/ecombrokers/
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CONNECT WITH BEN LEONARD:
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Twitter: https://twitter.com/benleonardpro
Linkedin: https://linkedin.com/in/benjleonard/
Ben Leonard Ecommerce Mentoring: https://benleonard.pro
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