EGN#4: Mengting Bönsch from Kitchen Stories - From welfare benefits to 22 million app downloads

This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce!

In the newest podcast episode, Efe Acunaz meets with Mengting Bönsch, founder, and CEO of Kitchen Stories - a company that started with the idea that anyone can cook; currently a video-based, cross-media cooking platform, available as an app, website, on smart TVs, or via Amazon Echo Show, that is all about encouraging you to embrace your inner foodie! 
The interview is a must-watch for the leaders of tomorrow: inspiring, motivating, and uplifting.

In the episode, Mengting Bönsch shares her story of taking the leap of faith, working on a plan, and bringing it to life: 22 million app downloads and transforming the culinary scene! What was her background? What ignited the spark? Was it always a bed of roses? Mengting shares the lessons she’s learned along her founding journey as well as the challenges she faces when the company is on a roll.

Additionally, the conversation covers the key factors behind the success of Kitchen Stories. 

What is so unique about the app that makes Tim Cook himself visit the Kitchen Stories office? Mengting Bönsch openly talks about her business philosophy, the company's sales funnel, and the competition. What direction is the future of the company headed?

But this is only the tip of the iceberg! Later on, Mengting Bönsch shares her thoughts on the future of the start-up scene and shares her ultimate recommendation for those juggling a regular job and side hustle.
Hungry for insights? Listen to this episode of the EGN Podcast to find out all that & more!

*Hartz IV is a type of financial assistance in Germany

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The timetable:
00:00 - Intro
01:01 - Kitchen Stories: From the idea to the plan, from the plan to reality
13:00 - What makes an app the Apple App Store Best?
17:10 - Single- or multi-channel? Recipe search engines
21:00 - Sales funnel - Sponsored vs Organic Content: Does it affect engagement?
30:20 - Cooking platforms - competition landscape
35:51 - Is the startup scene in crisis?
38:19 - When times are tough
42:40 - Regular job vs side hustle
48:16 - Where is the journey heading?
54:17 - Outro