The Benefits of Building & Launching an App Marketplace: With Stripe, Wix, Aircall, and LeagueApps

Partnerships and App Marketplace leaders from Stripe, Wix.com, Aircall, and LeagueApps share:

* What prompted the decision to invest in implementing an app marketplace strategy at their organizations.

* The positive business outcomes they experienced to their GTM strategy, partnerships program, and customers.

* And advice for SaaS companies that are considering building & launching their own marketplace.

Read the transcript here:
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To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page below

Download the 2022 Guide to Launching an In-App Marketplace: https://www.pandium.com/resources/download-the-2022-guide-to-launching-an-integration-marketplace

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Partnerships & Product Management Resources: https://www.pandium.com/resource-center
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Time Stamps:

0:00 - 4:05 Introductions & panelists' backgrounds
4:05 - 11:47 Why did their organizations implement and app marketplace strategy?
11:47 - 15:56 How to assess strategic partners
15:56 - 25:34 Positive business outcomes experienced from implementing a marketplace
25:34 - 30:50 app marketplace impact on GTM activities
30:50 - 35:55 Thoughts on paid vs free app and integrations & the importance of developer relations roles with app marketplace implementation
35:55 - 38:25 How maturity effects app marketplace strategy
38:25 - 39:20 Revenue sharing trends in the market
39:20 - 40:00 Outro