E39 Pop Up Report: Diving into the World of Online Marketplaces

Camille Benmergui (https://www.linkedin.com/in/camillebenmergui/), Director of Marketplace at Reitman’s Canada Limited, unravels the dynamic world of e-commerce marketplaces. Drawing from her journey leading both fashion brands and third-party marketplaces, Camille offers rich insights on third-party marketplaces, their business models, and advantages they bring to brands. This conversation expands on the concept of online marketplaces, uncovering strategies for success and exploring the potential of niche marketplaces, alongside industry giants.

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Links Discussed

Reitman's Canada Limited

https://www.reitmans.com/en/marketplace

Altitude Sports

https://www.altitude-sports.com/

Amazon

https://www.amazon.com/Marketplace/s?k=Marketplace

Walmart

https://marketplace.walmart.com/

Best Buy

https://www.bestbuy.ca/en-ca/about/what-is-marketplace/blt0abb2e20522802f2

The Bay

https://www.thebay.com/content/marketplace

Farfetch

https://www.farfetch.com/

Etsy

https://www.etsy.com/

eBay

https://www.ebay.com/

Wayfair

https://sell.wayfair.com/

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Show Notes:

01:14 Understanding Third-Party Marketplaces04:04 Different Types of Online Marketplaces and Their Dynamics05:59 The Benefits of Selling on Marketplaces08:44 Setting Up for Success in Marketplaces19:09 Key Success Factors for Brands in Marketplaces23:35 Choosing the Right Marketplace for Your Brand26:13 Predictions for the Future of Marketplaces

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Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). 

Stay tuned for new episodes from upcoming guests including Jaime Schmidt (Schmidt’s Naturals), Griffin Spolansky (Mezcla) and many more.

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Additional Episodes You Might Enjoy:

How Slowtide Turned Towels Cool and Built a Multi-Million Dollar Business in the Process
https://youtu.be/p9jYgiL16wE?feature=shared

How Deux Harnessed TikTok to Challenge Incumbents like Pillsbury, Nestle and Hostess
https://youtu.be/vifQoL0zZYQ?feature=shared

How to Launch Your Own Beauty Brand with Blanka
https://youtu.be/DyFBS5nDlzk?feature=shared

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The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.

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