E commerce in agriculture- 7 Tips to Grow Sales in Food and AgriBusiness

Agri e-commerce provides an opportunity to streamline the agricultural value chain and reduce inefficiencies in the distribution of farm produce. ... It enables farmers to bypass several intermediaries, resulting in higher income for the farmers, reduced wastage, and the potential to deliver fresher produce to customers.

New e-commerce platforms, combined with delivery services, are providing farmers with access to new markets. Learning how to trade online and take up other digital tools elevate small-scale agricultural producers to a new level. In Samoa, one locally developed e-commerce tool is helping the informal sector grow through timely provision of information and geo-location of products, enables a digital payment system, and offers transportation service options.

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