Amazon Prime Day 2025 Recap: $24.1B Sales, Consumer Trends, AI & More

Amazon Prime Day 2025 broke records with its 4-day span and $24.1B in sales. Shreshta takes a closer look at why this year’s event was different and what brands can learn from it.

The 4-day sale changed the game, especially with more retailers joining in. Consumer behavior has shifted, with shoppers becoming more research-driven and price-conscious. AI tools like Rufus are influencing purchasing decisions, making it harder for brands to stand out without the right strategy.

Here's what we've covered:

00:00 Intro
00:42 History of Prime Day
01:40 Challenges
02:26 Growth Numbers & Comparability
05:30 Consumer Behavior
07:52 Amazon AI Tools
08:42 What It Means for Brands

For e-commerce brands, staying visible and competitive requires more than just winning the Buy Box. This video unpacks the key takeaways from Prime Day 2025 and how brands can adjust their approach. Don’t miss these insights!

#amazon #primeday #amazonprimeday2025 #amazonprimedayrecap #amazonprimedaysale #amazonstrategy

Shreshta Joy is a marketing professional and Commerce Strategist at MetricsCart. She drives strategy, storytelling, and execution across channels, and geeks out on eCommerce developments and trends. Shreshta also hosts the Digital Shelf Insider Podcast featuring leading voices in commerce.

You can reach out to her at: https://www.linkedin.com/in/shreshta-joy/

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