Winning the Entrepreneur Game: Andre Taylor

How do you win the entrepreneur game? This video is an extended interview of entrepreneur, André Taylor by KET (Kentucky Educational Television) journalist, Renee Shaw prior to Andre's appearance at the Minority Business Expo in Lexington, Kentucky, where André delivered the conference keynote. Known for her intense preparation and dogged pursuit of facts and insights, veteran and award-winning journalist Renee Shaw explores a wide range of topics in this 2015 interview. Visit andretaylor.com and ket.org.
00:00-Are you winning?
01:30-What's the main message for would-be entrepreneurs?
02:00-Is it wise to start a business in a recession?
02:30-How does one know they are winning?
03:00-What is winning?
03:30-Is success the same as winning?
04:00-Entrepreneurship for kids and what adults can learn about taking risks.
04:30-Entrepreneurship as a social solution.
05:00-The first venture as a kid.
05:30-Door-to-door selling as a kid.
06:00-Tragedy turns into triumph.
06:20-Opportunity: how do you know?
07:20-Hustle, street smarts, and savvy more important than idea.
07:40-Corporate career, Wall Street, media, sports, news, and information businesses.
09:00-Digital technology arrives.
10:00-Early digital days.
10:55-Social media evolution.
11:45-Personal media.
12:27-Niche and broad-based opportunities expand.
13:15-Not as well-known in business - importance of marketing.
14:23-Purpose -identify your destiny.
15:19-Leadership and what makes a good leader.
16:19-Customer service
18:00-Training
19:00-Marketing and sales
21:00-Analytics and the customer.
22:22-Social entrepreneurship
23:45-Personality traits and entrepreneurship.
24:50-Pitfalls of non-profits.
25:10-Minority business and entrepreneurship.
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From Andre Taylor
I've been in business for more than 35 years, and for more than two decades I've advised top brands around the world, on being the best.

My insights are from high-results experience in marketing, media, and management consulting and clients in dozens of industries. I’ve authored a half-dozen books, a long list of audiobooks, videos, e-learning programs, articles, and blog posts, I often appear as a guest expert on television, radio, and podcasts, and have won numerous awards throughout my career. My experience includes:

Revenue generation and growth for countless world class and entrepreneurial brands
The first mobile information service targeting High Net-Worth Individuals
The first digital network for sports, entertainment, and hospitality arenas
The first affinity and membership programs for media brands
The most widely adopted methodology for Luxury Selling

My work such as the 21 Essentials of Selling Luxury has garnered a stellar reputation among luxury, and bespoke brands. I offer Luxury Lifestyle Advisor Certification training, an 8-week intensive learning, mentoring, consulting and community program, to help those in luxury grow high-end enterprises with cutting-edge strategies.

www.andretaylor.com
www.youtube.com/taylorinsight
www.linkedin.com/in/andretaylor/
@theandretaylor