Will Temu kill Amazon? How the Chinese shopping app's rapid growth could crack Amazon's dominance

Temu appears unstoppable. Since the Chinese shopping app launched in the U.S. a year ago, it has become the number one e-commerce app in the country, with downloads skyrocketing 50x from 600,000 to 30 million in just one quarter, according to Bernstein analysts. In contrast, Amazon's downloads have dropped off a cliff, falling 40% in a year. Known for wild discounts and dirt-cheap prices that severely undercut Amazon's, Temu has ratcheted up its ad spend to infiltrate the American consumer, set to spend an estimate $2 billion in marketing in 2023. This week on Tech Check, we dive how Temu has hit Amazon's weak spots to take the country by storm.

Chapters:
0:00 – Will Temu Kill Amazon?
0:58 – The Rise of Temu
3:10 – Amazon’s Weak Spots
5:56 – Race to the Bottom?
7:43 – The Trojan Horse
8:42 – You Pay For What You Get

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