In this episode, Ruben and Tim talk to Paul do Forno, Managing Director, of Commerce at Deloitte Digital. With over 20 years of experience in enterprise commerce, Paul draws from his wealth of experience to discuss how B2C has shaped the trajectory of B2B e-commerce. Together, the trio discusses the top reasons customers are slow to adopt and shifting the mindsets of leaders struggling to see the merits of e-commerce.
The episode also covers:
-Why B2B e-commerce needs to be rephrased to ‘omnichannel B2B e-commerce’
-The key differences between B2B and B2C e-commerce (hint: it’s persona management)
-How your sales teams are key to driving customer adoption on your web store
???? This video includes the highlights of the episode, tune in to more details via the podcast channels
???? Spotify: https://open.spotify.com/show/0730Rh7WkB20MaVfBvmPfI
???? Apple: https://podcasts.apple.com/us/podcast/b2b-e-commerce-accelerated/id1676633087
✅ Connect with Tim van Hattem on LinkedIn:
https://www.linkedin.com/in/timvanhattem/
✅ Connect with Ruben Mink on LinkedIn:
https://www.linkedin.com/in/rubenmink/
#ecommercesales #ecommercesuccess #ecommercepodcast #Deloitte #saleseffectiveness
The episode also covers:
-Why B2B e-commerce needs to be rephrased to ‘omnichannel B2B e-commerce’
-The key differences between B2B and B2C e-commerce (hint: it’s persona management)
-How your sales teams are key to driving customer adoption on your web store
???? This video includes the highlights of the episode, tune in to more details via the podcast channels
???? Spotify: https://open.spotify.com/show/0730Rh7WkB20MaVfBvmPfI
???? Apple: https://podcasts.apple.com/us/podcast/b2b-e-commerce-accelerated/id1676633087
✅ Connect with Tim van Hattem on LinkedIn:
https://www.linkedin.com/in/timvanhattem/
✅ Connect with Ruben Mink on LinkedIn:
https://www.linkedin.com/in/rubenmink/
#ecommercesales #ecommercesuccess #ecommercepodcast #Deloitte #saleseffectiveness
- Catégories
- E commerce Divers
- Mots-clés
- deloitte digital, deloitte, e-commerce consulting
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