Why Facebook Beats LinkedIn for B2B Marketing in Japan

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As the world’s third-largest economy, Japan is an opportunity-rich—but hyper-localized—market for B2B brands to penetrate. This makes choosing the right channels for the right audience even more critical.

Case-in-point? Facebook—not LinkedIn—is where business decisionmakers live and breathe on social in Japan.

Check out APAC in 3 (EP 08) to learn why Facebook beats LinkedIn for B2B marketing in Japan, and how to win in Japan’s lucrative digital landscape.

#apacin3 #b2bmarketing #japanmarketing

0:00 - Japan's digital B2B landscape
0:54 - Facebook is used for business networking in Japan
1:30 - Japan's C-suite decisionmakers are more active on Facebook
2:21 - Facebook has more options for targeting Japanese user groups

Want to dig deeper into e-commerce search marketing in Asia? Check out our blog post: ⬇️
https://www.theegg.com/apacin3/why-facebook-beats-linkedin-for-b2b-marketing-in-japan/?utm_source=youtube&utm_medium=intextlink&utm_campaign=apacin3&utm_content=ep08

And for all your APAC in 3 needs, visit us at:
https://www.theegg.com/apacin3