Why do Product Prices Vary on Different Websites? | Introduction to E-commerce EP7

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In this episode, we'll go over the question of why product prices vary on different e-commerce platforms.

Certain brands keep tight control over how their retailers price the items and require strict compliance if the retailer wants to have the right to sell the product. There are third-party companies that try to catch any price discrepancies and report them to the brand. Often this is more of an issue with expensive items.

Major brands will often sell products in bulk to companies like Amazon and Walmart, and those companies, or ‘retailers,’ will sell the products to the consumer. If a brand sells large quantities to a retailer, the brand would also have to stick to its commitment to specified price ranges to make sure the retailer doesn’t end up with excess inventory that it can't sell at a profit.

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Catégories
E commerce Divers
Mots-clés
seller cloud, multichannel, multichannel marketing

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