Why All Retailers Need to Focus on E-Commerce in 2020 [Q&A with Celtra]

In this #MobileMonday video, Nikki Gertner, Senior Product Marketing Manager at Celtra, talks about why retailers need to focus on e-commerce and not brick-and-mortar sales this year.

About Celtra
Celtra Creative Enablement is award-winning software for video and display design, formats, delivery, and reporting. With Celtra, publishers and media platforms can develop, manage, and refresh value-driving portfolios from end to end. Celtra is headquartered in Boston (MA), with offices in New York City, San Francisco, London (UK), Singapore, and Ljubljana (SI). For more information, visit www.celtra.com and follow @Celtra on Twitter.

Interested in learning more about mobile ad creatives and retail in-app advertising best practices? Check out these additional resources:

- Celtra and InMobi Present: A Guide to Quality Ad Creatives for Mobile Screens (https://go.inmobi.net/inmobi-and-celtra-2020-mobile-creatives-report)

- Ad Creative Design and Other Key Challenges around Mobile Advertising Creatives (https://youtu.be/vNVe9n0G7Io)

- Content Personalization Benefits for Mobile Advertising Creatives (https://www.youtube.com/watch?v=aJUCXylFgyg&list=PLBlFq9PKBmeM_15Apn5zCeOlkjJcCpAgR&index=4)

- Content Gap Analysis for New Mobile Advertising Creatives (https://www.youtube.com/watch?v=3K5FDZD8QMs&list=PLBlFq9PKBmeM_15Apn5zCeOlkjJcCpAgR&index=2)

- In-App Creative Basic Benchmarks For Performance Campaign Managers (https://www.inmobi.com/blog/2020/09/02/in-app-creative-basic-benchmarks-for-performance-campaign-managers)

- How To Make The Most Effective Mobile Ads For In-App Campaigns: Your Guide To Effective Mobile Ad Creatives (https://www.inmobi.com/blog/2020/09/02/how-to-make-the-most-effective-mobile-ads-for-in-app-campaigns)

- Three-Step Checklist To Making An Effective Mobile Ad Creative (https://www.inmobi.com/blog/2019/06/13/three-step-checklist-to-making-an-effective-mobile-ad-creative)

- Ad Quality: The Other Side Of The Fence (https://www.inmobi.com/blog/2019/05/10/ad-quality-the-other-side-of-the-fence)

- Apply This Ridiculously Effective Creative Optimization Technique To Maximize ROI (https://www.inmobi.com/blog/2019/04/16/ridiculously-effective-creative-optimization-technique-to-maximize-ROI)

- Mobile Advertising in 2019 vs. Mobile App Advertising in 2009 (https://www.youtube.com/watch?v=TM4WehWd7Ig&list=PLBlFq9PKBmeM_15Apn5zCeOlkjJcCpAgR&index=3)

- InMobi Transforms Creative Production, Outperforms Averages with Celtra (https://www.celtra.com/case-study/inmobi-transforms-creative-production/)

- What Do Summer Shopping Habits Say About 2020 Holiday Shopping Trends? (https://www.inmobi.com/blog/2020/09/22/what-do-summer-shopping-habits-say-about-2020-holiday-shopping-trends)

- Mobile’s Role In Black Friday Holiday Shopping (https://www.inmobi.com/blog/2020/09/22/mobiles-role-in-black-friday-holiday-shopping)

- Who Uses The Apps From The Largest Consumer Electronics Retailers In The U.S.? (https://www.inmobi.com/blog/2020/10/01/apps-from-the-largest-consumer-electronics-retailers)

- Understanding The C2C Mobile User (https://www.inmobi.com/blog/2020/01/20/understanding-the-c2c-mobile-user)

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