Why 90% of eCommerce Brands Fail (And How You Can Win) | Nidhi Bhasin Insights

????️ Why 90% of eCommerce Brands Fail (And How You Can Win) | Nidhi Bhasin Insights (Ex-Google, Ex-Flipkart, Founder - Bizwize Consulting)

In this power-packed episode, we sit down with Nidhi Bhasin, founder of Bizwize Consulting and former leader at Google and Flipkart, to explore the next wave of disruptions in the e-commerce industry.

???? What we cover in this episode:

✅The difference between e-commerce and quick commerce
✅Why founder-led branding increases trust and authenticity
✅The rise of micro-commerce on platforms like WhatsApp and Instagram
✅How AI can automate catalog creation for online stores
✅Using tools like MidJourney and Freepik to quickly prototype product ideas and test markets
✅Emerging trends in AR/VR shopping and live video commerce

#Ecommerce2025 #NidhiBhasin #QuickCommerce #LiveShopping #DTCBrands #WhatsAppShops

Live shopping and apps doing it

The importance of omnichannel retail and why giants like Amazon are acquiring physical store chains (e.g. Whole Foods, More)

How small e-commerce businesses can stay competitive using creativity and innovation
Should brands sell via marketplaces or build their own websites?
Logistical issues with deliver costs and dead inventory
Influencer and youtube marketing strategy for eCommerce.

Products by influencers like Triggered Insaan, Kusha Kapila, Nishh Hair

⏳ CHAPTERS:

(00:00) Introduction
(02:00) Next Disruptions in E Commerce
(03:30) What is Live Shopping
(06:40) Can Brands create impact with Quick Commerce
(10:45) Which categories can sellers target?
(13:18) Role of Founders in Marketing
(15:50) How can eCommerce players remain competitive
(21:04) Should brands skip marketplaces and sell on their own
(22:50) Micro Commerce strategies
(27:00) How can smaller eCommerce players survive?
(31:46) Major logistical challenges faced by eCommerce players
(33:45) Role of AI and Emerging technologies in eCommerce
(37:20) What is Performance Monitoring
(38:17) What are secrets of successful brands and eCommerce players


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✅ Podcasts Playlist - https://www.youtube.com/watch?v=-9SBSjnNpi0&list=PLe-WemfxLmGFBEGVIVJnjgimHT2ZpK76S

???? Referenced:
https://www.moneycontrol.com/news/business/startup/blinkit-zepto-and-swiggy-instamart-scale-to-over-4-million-daily-orders-in-march-more-than-double-yoy-13012435.html
https://www.exchange4media.com/marketing-news/kusha-kapila-launches-innerwear-brand-underneat-142223.html
https://www.financialexpress.com/business/industry-amazon-acquires-aditya-birlas-more-buys-retail-chain-with-samara-capital-for-this-much-money-1319036/
https://www.cnbc.com/2022/08/25/how-whole-foods-has-changed-in-the-five-years-since-amazon-took-over.html


????️ ???????????????? ????????????????????????????:

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Why eCommerce Brands Fail

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Prakhar Gupta
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#InstagramCommerce #AIinEcommerce #StartupPodcast #Bizwize #OmnichannelRetail #EcommerceMarketing