Which Social Media Channel Is Right for B2B?

There’s a lot of misunderstanding and confusion around social media, especially in the B2B space. What platform is right for you, how to leverage it properly… All sorts of gurus are spreading different messages on this topic, so we wanted to get in the weeds and help other marketers to best look at social media as part of their marketing mix.

One thing that we get asked all the time is which social media channel is best. And we think it’s a somewhat flawed question. Whenever someone is looking for one solution for a lot of different problems – that’s not the way to go.

In this episode of Growth Marketers Podcast, we want to demystify some misconceptions and explain how we think social media should be used and leveraged.

We discuss the factors to consider when choosing a social media platform, how to measure success, and more.

Tune in!

00:00 Intro
00:57 How to best look at social media as part of the marketing mix?
04:46 What are we trying to accomplish?
12:15 Which channel is best?
14:37 Can we use this channel to reach my target audience?
24:27 Give up on social media?
28:26 Organic social
32:17 If you're B2B company, which social media channel is the best for you?
33:30 Outro


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