What's Trending in 2021: Social Commerce (Shop on TikTok!)

What's trending now? Social commerce! We can shop on TikTok soon, thanks to the partnership just announced between TikTok and Shopify. TikTok creators hold a special place in people's hearts because they are seen as authentic, which presents a unique opportunity for brands to collaborate with influencers for user-generated content and in-app shopping experience.

#digitalmarketing #socialmediamarketing #socialcommerce #tiktokmarketing

⏰TIMESTAMPS⏰
00:00 - Entertainment during the lockdown
00:36 - What's social commerce
01:03 - TikTok and Shopify partnership
01:40 - Social commerce vs. traditional social media marketing frictions
02:29 - Next-level social commerce in China
03:16 - TikTok testing social commerce
04:45 - How should brands leverage this trend


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