What's Important for Your E-Commerce Website - THAT Agency

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Heading into 2022, around seventy-six percent of US adults are shopping online. There are now so many other websites out there trying to do what you are doing if you’re are an eCommerce website. So you have to establish a distinct identity to achieve success.

Two of the best way to do that are: Designing a beautiful website, and making navigation as easy as possible.
In terms of Visual design: overuse of bandwidth-consuming media should be avoided. Usability should remain the focus area. Some things to keep in mind are:

Arrangement of content
Consistency of colors (representing your store’s values)
Placement of images (crucial to the conversion of visitors into customers)
When it comes to site navigation, the first thing that visitors should notice is your product menu. If they’re looking to buy, you want to make that the easiest thing to find.
It shouldn’t take customers more than three clicks to locate the information they want. Consider categorizing the links into navigational groups.
You should help your customers understand your products to the extent that they can appreciate more than just the price.
High-quality images, three-dimensional views, and testimonials will enhance the quality of your page
Check-out process: After a customer chooses a product and placed it into their cart, the ‘check out’ process should be simple. It should involve:
Reviewing the order
Payment information
Entering shipping and billing addresses
Confirmation of sale

The ultimate aim of e-commerce website designs should be to make the online shopping experience as easy as possible, and it all comes down to web design.
If you think your website could use some refreshing, or if you need one built from scratch, reach out to us!