What Will Customers Be Buying In 2022 E Commerce Experts Reveal Product

After another tumultuous year in the retail industry, and with rising costs and tightening budgets driving consumers to shop more intentionally than ever, the key for retailers will be honing in on the most wanted products in 2022. Here's what e-commerce leaders from Etsy, Pinterest and Shopify are predicting as bestsellers in the year ahead. As the world continues to grapple with the impact of the pandemic, self care is not just "wanted, but needed" according to Dayna Isom Johnson, Etsy trend expert. With the global wellness industry now worth $4.5 trillion, self-care looks set to continue to dominate in 2022."We do anticipate there will be an even greater emphasis on personal health, beauty and wellness products like CBD and sleep gummies, massage guns, water bottles and filters, exercise mats, and hair and skincare products," says Ritu Khanna, Managing Director at Shopify. Johnson believes that self-care will also shift to reflect the Swedish concept of lagom - which roughly translates as "not too much, not too little". "It's about trying to bring balance to our lives," she explains. "I anticipate shoppers will embrace lagom as they look to live their lives with balance and moderation in mind.""As people continue to be homebodies and work from home, we think there will be a continued desire to refresh home spaces with products like new mattresses, pillows, chairs, and small kitchen appliances," Khanna outlines. Johnson agrees: "When the pandemic first hit, everyone went into "scramble" mode, trying to suddenly do new activities in their homes for the first time, such as home-schooling or working from home". As we moved into 2021, people started adapting their homes more permanently to these new ways of living, and there was a strong emphasis homes being "our sanctuary"."In 2022, we are excited to bring people back into our homes (when circumstances allow), and we're also seeing the customer wanting to create more of a playful, fun environment," Johnson explains."Above all, people want to have a home that truly represents their unique personality, which is why items such as statement lighting and other quirky, fun pieces are trending right now. We want stand-out pieces that are fashionable, and functional."Crafting, DIY and other creative pursuits look set to continue to play an important role in customer spending in 2022. "People have discovered creative outlets bring joy to your life," explains Johnson. "The customer has discovered that an every day item can have real meaning, especially if they have made it themselves. Expect to see doing-it-yourself continuing to be at the forefront of customers' minds."Toys, games and hobby materials were one of the top categories sold via Shopify websites overall in 2021, highlighting how we are looking for creative and playful outlets.


All data is taken from the source: http://forbes.com
Article Link: https://www.forbes.com/sites/catherineerdly/2021/12/29/what-will-customers-be-buying-in-2022-e-commerce-experts-reveal-product-trends/


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