What benefits would I need to see in an eCommerce platform to migrate my shop to it?

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If you’ve got to the point of deciding on which platform should you migrate your shop, probably you’re dealing with (at least) one of the following situations:

the platform you’re using is rigid, expensive, and difficult to maintain;
the lack of platform features blocks you from innovating and keeping up with consumer demand;
you need an out-of-the-box website to stand out on the market.

Top benefits you should analyze before picking a new platform:
flexibility to add additional channels;
intuitive activities and content control through the dashboard;
features that allow personalization and customization;
fast and secure integrations with 3rd party tools and services;
features to localize and analyze the content’s performance.

Why use Magento
easily manage the product catalog;
secure platform, with periodical updates;
free license (Open source);
responsive interface;
strong architecture - if tweaked, the platform can handle huge product catalogs and traffic;
elastic search integration out of the box;
integrates with a lot of 3rd party systems (ERPs, CRMs, other management software)
integrates SEO, marketing, and promotion tools;
access to the largest community and to a variety of modules.

Why use Woocommerce
efficiently manage the content of your online store (being a platform derived from WordPress);
open-source eCommerce platform;
easily integrate and manage the web site’s products and catalogs;
access to various design templates;
standard plugins available (free or premium) for payments, deliveries, social media, email marketing platforms, Analytics, etc.;
fast time to market;
optimal price-quality ratio.

Note that migrating e-commerce platforms is more than moving data!
I strongly recommend you hire a professional tech team to avoid high-risks like data loss and long downtime.
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Stefan Nicolae
Head of Ecommerce @Roweb
Catégories
E commerce Wordpress

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