Weekly FB Updates 29.09.21 - How to track your campaigns after Apple’s ATT | Underreported iOS data

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Here's your weekly dose of Facebook updates. This week, we covered:

00:00 - Intro
00:05 - Why eCommerce campaigns are so darn expensive: https://bit.ly/3kPUcKe
00:42 - How to track your campaigns after Apple’s ATT: https://bit.ly/3F7dT8y
00:54 - Facebook fires shots at Apple… again!
01:56 - Facebook confirms by how much they’ve underreported iOS web conversions: https://bit.ly/3F7dT8y
03:02 - New “Community Awards” in Facebook Groups
04:07 - Lightning round
04:14 - Screengrabs of Facebook’s IMPROVED A/B post-testing tool: https://bit.ly/3CPbfSO
04:22 - A guide to understand the types of content Facebook demotes: https://bit.ly/3ulrsfu
04:31 - Top 5 things the Facebook files leak revealed: https://bbc.in/3kSM3Vn

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