In this video we speak about e-commerce weaknesses impacted by the aspects linked more to the customer it self - i.e. emotional factors.
3 main areas demanding of attention are discussed:
(1) a choice of the product online without possibility to try, to smell, to touch the product;
(2) a reduction of joy of purchase because of waiting of delivery;
(3) a distrust when buying online.
3 main areas demanding of attention are discussed:
(1) a choice of the product online without possibility to try, to smell, to touch the product;
(2) a reduction of joy of purchase because of waiting of delivery;
(3) a distrust when buying online.
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