Vivien Garnès - Upfluence, Networking With Influencers Of Any Size

???? My talk today with Vivien Garnès of Upfluence opens up the possibilities of influencer marketing. The efficacy of it became apparent to Vivien from his own experience in selling ties, a process that turned out to be much more effective once bloggers were involved. We're at a point where you don't need to involve yourself with influencers who have millions of followers, I mean, you can it's just not the starting point anymore; not with the likes micro-influencers and even nano-influencers at your disposal.

As an entrepreneur with a background in eCommerce and marketing, Vivien has gone from D2C to cracking the code to successful influencer marketing. Vivien is the Co-founder and Co–CEO of NYC-based startup Upfluence, the leading social commerce software for eCommerce brands that helps businesses sell online and on social media via creators.

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Episode 156 - Vivien Garnes Slides
https://bit.ly/3sFOsH5

TIMECODES:
00:00 Intro
01:31 What you do and what are you up to these days?
10:43 Did it identify in particular that needed solving?
14:31 What’s the difference between influencing versus affiliate marketing?
20:50 Were you able to apply the product that you were offering in such a way that your offer was actually helping you market it like a positive cycle?
27:02 So when we talk about an influencer, where is their inherent value coming from? Is it specifically that because they are active on social media and they participate in conversation that they build their ability to influence based off that behavior?
36:13 Could somebody go sign onto upfluence and actually use the data at hand to help figure out what might be a market in need of servicing?
41:30 Are there tactics that are being worked on to try to reach into this difficult space?
50:22 Maybe there’s a question I didn’t ask, re there any other elements to your business?
51:54 What was the experience in a structured environment designed to nurture independence?
54:51 What do you see are some of the next major milestones in influencer marketing or where you see the industry going from here? 58:18 Let people know how to reach out to you

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Tags: #Debutify #upfluence #influencermarketing