Uzo-Ojinnaka The Woman Who Built The Alibaba Of Africa

Uju Uzo-Ojinnaka is the founder and CEO of Traders of Africa. TOFA is an e-commerce platform that was launched in 2017 to connect buyers and sellers of commonly produced agricultural commodities in Africa.

Uzo-Ojinnaka says that Traders of Africa initially started in Lagos, Nigeria, but was quick to expand to other African countries.

Starting with agro-commodities, the company soon expanded into other products such as fashion accessories, minerals and metals, food and beverages, beauty products, packaging, construction materials and furniture. The website can be used for any raw material or product, Uzo-Ojinnaka says, as long as there is strong demand. Traders of Africa takes a commission on each transaction that is processed.

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