In this info-packed, data-driven session, eMarketer principal analyst Nicole Perrin shares the firm's latest US programmatic forecast and explores the factors influencing spend across channels, formats and devices through 2021 and beyond. You’ll learn:
How much US advertisers are investing in programmatic across display, mobile, video and CTV
How macroeconomic challenges and pandemic-related shifts in consumer behavior are changing buying patterns
Other factors buyers and sellers need to know through 2021
How much US advertisers are investing in programmatic across display, mobile, video and CTV
How macroeconomic challenges and pandemic-related shifts in consumer behavior are changing buying patterns
Other factors buyers and sellers need to know through 2021
- Catégories
- E commerce Divers
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