Unwrapping Post-Holiday Trends & Insights for E-commerce Sellers

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Our inaugural roundtable focused on the intersection of eCommerce and data analytics during the Q4 holiday season. Industry leaders unpacked crucial strategies aimed at optimizing business performance during the holiday season. We discussed personalized discounts, robust customer loyalty programs, and the strategic use of popular social media platforms like TikTok, that significantly enhance marketing efforts. The discussion highlighted the critical role of leveraging customer feedback and the collection of first-party data in fine-tuning marketing strategies. Our hot topic this month was improving conversion rates, driven by declines in direct website traffic, showcasing the importance of creating an engaging and seamless user experience.

Featuring
Justin Rinaldi - https://www.linkedin.com/in/jtrinaldi/
Dean Iwaoka - https://www.linkedin.com/in/dean-iwaoka/
Jared Zhao - https://www.linkedin.com/in/jaredzhaocom