Unit 4.5D: Marketing Mix (Place) - IB Business Management

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This short video will summarise the key concepts of Unit 4.5D: Marketing Mix (Place) as part of the IB Business Management syllabus.
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Timestamps
0:00 Introduction
0:15 Distribution channels
1:17 Intermediaries
2:27 Distribution methods
3:03 Factors influencing distribution strategy
4:03 BM study routine
4:33 More BM resources
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