Understanding The Broken Business of Snapchat

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Snapchat is a $15B+ company, but it has struggled to achieve consistent profitability. But why does Snapchat keep losing money? The answer becomes clearer when we examine Snapchat's business model. The social media landscape is highly competitive, with platforms vying for user attention and advertising dollars. On top of this, Snapchat faces unique challenges, such as heavy investment in innovation and infrastructure to support its features like AR lenses and Stories. Despite boasting over 750 million monthly active users, these factors make it challenging for Snapchat to turn a profit.

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Catégories
E commerce Divers
Mots-clés
snapchat economics, does snapchat make money, how does snapchat make money

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