Understanding International Business Laws Avoid Costly Fines

It's hard to think of a business hit harder than Vivian Sayward's Vivacity Sportwear. Her business was almost entirely directed at cruise line sales channels. I know... But now, months later, with as much agility as she brings to her own athletic endeavors, Vivian has pivoted to direct-to-consumer online sales. We talk to Vivian about how she has optimized her website, built content and marketing campaigns that leverage her Latino roots and has been re-born as an online global brand. Check out her products here: Viva City Sportwear https://vivacitysportswear.com/ https://www.instagram.com/vivacitysportswear/

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WATCH NEXT:
Paris Hilton, ProDNA: https://youtu.be/foJPT11y_o8
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FREE RESOURCES:
Government and Industry Support - Find all the global expansion tools, services and experts for your global journey here: www.export-connect.org
- STEP Grants for Small Business Exporters: https://cainternationaltrade.org/step-grant/
- Market Entry Guides: https://export-connect.org/en/country...
- Free Duty and Tax Calculator: https://cainternationaltrade.org/tool...
- Free Website Traffic Audit: https://cainternationaltrade.org/tool...
- eCommerce Services: https://export-connect.org/en/categor...
- Translation Tools: https://export-connect.org/en/categor...
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PARTNER CONTENT
Check out the "Conversations from the Field" interviews I've done for my partner organizations:
- Latin America Covid Impact and eCommerce Entry with Linio Latam: https://cainternationaltrade.org/conversations-from-the-field-latin-america/
- In Spanish: https://cainternationaltrade.org/estrategias-para-vender-directamente-a-los-consumidores-de-america-latina/
- Mexico Beauty Products eCommerce Entry with Linio Mexico: https://cainternationaltrade.org/conversations-from-the-field-mexico/
- In Spanish: https://cainternationaltrade.org/covid-estrategias-para-vender-productos-de-belleza-directamente-a-los-consumidores-de-mexico-entrevista-linio-swishpop/
- China eCommerce COVID Impact and eCommerce Entry with TMALL Global: https://cainternationaltrade.org/china-ecommerce-covid-status/
- SBDC Los Angeles & EDC Loan Program - https://caexportconnect.org/en/organization/los-angeles-small-business-development-center
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WHY SUBSCRIBE TO VANBASSADOR?
This is a place where global-day-one entrepreneurs can learn from fellow sellers and real-world industry experts about the nuances of selling products and services online to consumers and businesses beyond their home market. This is about how you can seize this opportunity to use scalable tools to meet unprecedented online cross-border demand. Together we'll head out on the road in the VanBassador Sprinter Van to talk directly with local companies to uncover insights that put you far ahead of the competition.

Topics covered include:
- Website Localization
- Cross-border Digital Marketing
- Cross-border Fulfillment and Logistics
- Marketplace Optimization
- Financing for Exports
- Legal Protection
- Cross-border Payments
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BACKGROUND:
I am a former U.S. Commercial Diplomat who led the eCommerce, Luxury Goods, Cosmetics, Retail, Franchise, Marine and Auto Industry portfolios at the U.S. Embassy in Beijing, China. I was asked under the Obama Administration to return to the U.S. to launch the U.S. Department of Commerce's eCommerce Innovation Lab in Silicon Valley. Subsequently, I created the public/private partnership called the Getting to Global Initiative (www.gettingtoglobal.org) to bring together funding, tools and support from private industry (Facebook, Google, eBay, Pitney Bowes) and government agencies (EXIM, SBA, USPS, Department of Commerce) in support of U.S. ecommerce exporters. This channel is unaffiliated and is my own private sanctuary where I share straight-talking input without compromise.