Transforming B2B Marketing: Maciek Lipa's Journey with LinkedIn Strategies

In this episode of Founders Future, host Mishal interviews Maciek Lipa, a LinkedIn expert and marketing strategist based in London. Maciek shares how he empowers B2B businesses, coaches, and consultants to generate high-quality leads and build authority through LinkedIn and content strategies. He discusses his journey from working with e-commerce brands to identifying opportunities in email marketing for online coaches. Maciek explains his streamlined client onboarding process, revenue generation strategies, and future growth plans involving standardized paid ads infrastructure. The conversation also covers scalability challenges, maintaining a good reputation, and his approach to embracing the sophisticated info-marketing industry.

00:00 Introduction to Founders Future Podcast
00:20 Meet Maciek Lipa: LinkedIn Expert and Marketing Strategist
00:57 The Genesis of Maciek's Business
01:46 Revenue Generation and Client Profiles
03:00 Client Onboarding and Service Delivery
04:03 Scaling and Productizing the Offer
05:04 Lead Generation Strategies
06:07 Sales Process and Team Structure
08:03 Future Goals and Scaling Plans
09:43 Industry Insights and Personal Advice
11:49 Conclusion and Final Thoughts
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