Top Strategies for High-Quality Ecommerce Content in the AI Era with Katrina McKinnon (Ep. 83)

In this episode of "What's Working in Ecommerce", Eagan Heath interviews Katrina McKinnon from copysmiths.com.

They discuss the importance of creating high-quality, engaging content for successful digital marketing.

Katrina shares her experiences in content marketing, emphasizing the need for combining AI with human creativity. She also highlights the importance of providing visual relief in articles.

Katrina acknowledges that while content marketing may not yield immediate results, it is a long-term investment that can increase traffic and industry authority.

Finally, she talks about the impact of AI in content creation and the importance of establishing authority in AI-generated content.

For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/

You can find Katrina McKinnon from CopySmiths here:
https://www.linkedin.com/in/katrinamckinnon/
https://copysmiths.com/

Timestamps:
00:00 - Emphasize quality content tailored to customers for search engines.
01:00 - Share success stories of increasing organic traffic through content.
07:06 - Discuss AI's role in content creation and human creativity.
09:54 - Explain article checklist for well-written content.
13:36 - Monetizing content takes time but brings increased traffic and authority.
17:09 - Use AI to create audio files for accessibility and authority.
19:53 - Establish authority with a glossary of terms for SEO.
22:20 - Authoritative content triggers search engines and establishes credibility.
25:38 - Creative content resonates with the audience and boosts SEO.