TitkTok pours billions into South-east Asia to ride e-commerce boom

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TikTok is set to spend billions in South-east Asia as its e-commerce bet pays off with TikTok Shop’s GMV soaring sevenfold to US$4.4 billion in 2022. And with over 325 million users in Asia, the app could pose a serious threat to market leaders Shopee and Lazada’s dominance.

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